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Describe your target audience.

Web Designers & Target Audiences

It's an unfortunate fact that many website designers do not consider these issues when building websites, preferring instead to concentrate on the "design" aspects of their work and letting their clients come up with the actual marketing. While design may be the most "fun" aspect of web design for many web designers, the fact is that you're then relying on clients to know what is the best way to approach their target audiences. The other fact is that your clients are often relying on your expertise without, perhaps, understanding that marketing is not what you do — and somewhere between the two of you, the actual understanding of and approach to the target audience falls between the cracks. And, sooner or later, the client comes to realize he's not doing as well as he should, make no mistake: in his mind, it will be a reflection on your product as a website designer. This is actually an opportunity in disguise, whether you're a web designer or the in-house company webmaster. I would suggest that learning something about marketing and sales, and building websites for same, would greatly benefit your clients, add to your arsenal of skills, and give you something more to offer. After all, whether you are building a website for your company, or building websites for clients, website design is really about marketing on the Internet, is it not?

Your Target Audience

Regardless of whether you're designing a "brochure" website (pages that simply give information) or a full-fledged e-commerce website, websites are about communication. The question is: who are you communicating to? The answer is, of course: the audience for whom you intend it. Your customers, your readership, whomever you wish to view what you have to say. Your target audience. However, just as an effective salesman would never launch into a sales pitch without considering who he's talking to and what his or her purposes, perceptions, biases and hesitations might be, websites are not just a one-way channel to mega-blast advertising at entranced visitors. And, although the prospect of advertising to millions of captive shoppers may seem like a dream come true (it is), there's nothing about the Web that makes people suddenly lose their critical faculties — nor those purposes, perceptions, biases and hesitations. In fact, websites have some special hoops to jump through in order both to attract customers and convince them to read, buy, subscribe, etc., from you. Because, as anyone who's ever surfed the Web knows, there's nothing "captive" about Web surfers; just like shoppers in a bricks and mortar store, they can always leave — only easier. A word about Internet advertising: people sometimes think, because they can reach "millions of people" on the Web, that the answer is simply to target "everybody". Well, everybody is not interested in your product. How often have you been surfing the 'Net to find a local store and, during your surfing, also purchased a car, a printer, and some socks? This kind of broad shooting is not effective; at the least, if it is to be done well, it can be astronomically costly — and quite overshoots the potential customers looking for your product or service who could be reached with far less effort and expense.

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and whether it values having a website. Unfortunately, far too many companies don’t really value their websites and don’t get the full benefit out of them. They neglect design, website copy, and other important essentials. They put the focus only on making sales. This results in a really bad website and leaves visitors unsure if the company is the best one to do business with. This is why it’s so important to have a value proposition. A website needs to tell visitors in a couple of sentences or less why their business is the best choice for the visitor, instead of sending a bunch of different messages that won’t be received. The path I’m proposing is not an easy one, because building a great website isn’t easy. It requires the coordination of a diverse team, each member adding their own input. There’s an endless amount of iterations and feedback to process. It’s a lot of work, but the payoff is worth it. There are many issues that face businesses when building their websites. I believe the biggest one is making sure that there’s one overarching message. There are many different messages to broadcast, but I believe it should be the value proposition (VP). It’s the job of a business’s website to deliver this VP, and it should be concise and clear. After a few minutes of being on your site, people should know the value you bring. Let me pose this question to you: If you could survey all the visitors who left your site, what would they have taken away? (What key message or trait would they know about your business?) If you don’t know or think there would be all types of different answers, you may want to reconsider the objective for your website. This post will be about making sure you have one or two messages that really stick with visitors. We’ll be examining all the different factors that affect your website’s message. We’ll first get into copy and then design, and we’ll be including some examples along the way.

How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?

How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?

Those questions became the theme of the most recent episode of Marketing Smarts, which we recorded live in Los Angeles on April 25. Our guests were Eric Granof of AIA, the nation's largest underwriter of bail bonds, and Brad Abare, founder of the Center for Church Communication and communications director for the evangelical Foursquare denomination. And though you might not think bail bond marketing and church marketing have much in common, they do share this problem: differentiation.

During our conversation, Eric pointed out, "Bail's a regulated insurance product. Everyone has to charge the same. You file rates [so] it's all marketing; it's all branding." To help AIA's agents address this issue, they created a site, ExpertBail, that does three things: It provides a lot of content to educate people on the bail industry; it profiles agents to put a human face on the industry (a face that doesn't resemble Dog); and, finally, it recommends agents that have been vetted according to the site's standards. This "certification" can make a real difference, according to Eric, "when you go down that bail bond row."

In other words, when you can't differentiate on price, and the product is essentially the same, you need to differentiate on things like character and trust. With ExpertBail, AIA provides a platform that allows their agents to do just that.

Turning to the world of Christian churches, we run into a strikingly similar problem. To the extent that they preach the same Gospel and are based on a common set of values, churches can't really "compete" on message. For all intents and purposes, they all have the same message. And because church services tend to follow the same template (music, prayer, sermon, etc.), you can't really compete on, well, service. So, how do you entice people to visit your church instead of the one down the street?

"What brings people in to a local church community," Brad told me, "whether it's a church or a parish or whatever the denomination is, is something unique about that church."

Because all churches are offering the same basic product/service, they need to pay special attention to the question, "What makes you you?"

It can take a lot of work and soul-searching to come up with a satisfying—and differentiating—answer to that question. Some churches focus on the pastor or minister, and his or her teaching as the community's unique selling point. The problem with doing that, Brad points out, is that if something happens to that person—they leave or, worse, become involved in some sort of scandal, as happens from time to time—then attendance inevitably goes down.

Rather than building a "cult of personality," Brad recommends that churches focus on defining the "personality of the church." Why was it founded? What is the goal of its ministry? How does it seek to serve the greater community? Churches then should work on bringing that to the surface. "That," he says, "is how you connect with community."

The bottom line is this: If there is nothing that truly differentiates you from your competition, you've already lost. Fortunately, there probably is something unique and special about your organization, be it a church or a business. Find and articulate that, and you've already won!

So how have you created differentiation when you can't do so on product or price?

Use the following ideas to help you determine that one unique, differentiating quality that only your business has:

Narrow your target market – By specializing in a specific customer niche, you can focus on the skills or services that uniquely benefit that customer. Being the best to provide a solution to their unique situation enables you to maximize revenue and build stronger customer relationships.

Focus on superior customer service – Aim to create the best experience for your customers. From your initial proposal through final delivery of your product or service, be sure your customers are treated as if they were the only one you have. Solve a problem – Find out what common problems your clients have and be the best at solving them. Make your solutions turnkey so you can solve their problems faster and with better results.

Be innovative – Continuously try to improve your customer facing processes to deliver better results to your target audience. If your services are the same as your competition, make the way you deliver them, work with the client or get to the solution better or faster than the competition can deliver.

Create offers that are too hard to ignore – Be creative with your service packages and add so much value that it’s hard to say no. If you offer training, give people access to a free module or a money back guarantee. If you have a membership site, offer a free trial for a month to try it out.

Be known as the expert in your field – Build a reputation as the expert in your field through your blog posts, books, videos, training and other information products. People who truly have a problem to solve will want to work with the expert. Make it easy to do business with you – Work on your business model to make it easy as possible to work with you. Provide access to you via text or email 24×7. Simplify your contract or instead, use an engagement letter. Do whatever it takes to make working with you easy and convenient.

Create a unique business model based on your values – Be transparent to your customers about things you do and why. A couple things I’ve done in my business is that I don’t mark up other vendors products and services and I don’t join affiliate programs for anything involved with marketing so I can remain completely objective when I recommend them to my clients. Notice I didn’t put price in the list as a way to differentiate yourself. Although price can be used as a differentiating factor, it really isn’t ideal in a service-based business. Who really wants to be the cheapest? Cheaper can evoke perceptions of lower quality, less breadth of knowledge or a less stable business environment.

What makes your business different?

With all the tools, gadgets and platforms, the trend is to spend a lot of time on marketing execution. But one thing we must not forget is that regardless of the channel of execution, you still need the basics of your marketing strategy in place or all of your efforts will be wasted.

Take the time to determine your strengths and communicate them to your target audience in a way that gets them to notice you above all else. Once you have defined and can demonstrate your unique difference, be sure to incorporate it into your messages everywhere.

What services do you offer?

In addition to all facets of website design, many web design companies offer web development, hosting, copywriting, e-commerce solutions, and digital marketing services such as social media, SEO, or PPC management. While it's very common to assume all of these services are related, they are, in fact, very different services requiring very different skill sets.

Do not assume that a company is good at one thing just because they offer another. Almost every web design company on Earth now offers digital marketing services as well; it doesn't mean they really know their stuff so don't make that assumption. It's great to have one company handle most or all of your digital work, but it's more important to get a solid result.

For example, our expertise is heavily weighted toward digital marketing. While we offer web design services, we strictly limit what we'll work on. We won't build e-commerce or social media sites and we don't build custom web apps anymore. We are, however, quite good at building lead generation sites for B2C and B2B service businesses. We're a small company; if we tried to tackle everything we wouldn't be really good at any of it.

Do you custom design websites or use pre-made templates?

Often times, web design companies offer both options to meet the needs of their clients. Some businesses want to establish a strong brand, so they want the unique look and functionality a website designed from scratch provides. Other businesses are not that reliant on an online presence and opt to save money with a template that can be customized. Discuss your website needs and ask for a price comparison of the two before making your decision.

Can you provide examples of websites that your company designed?

Looking at the design style of these sites will help you evaluate the design diversity of the firm. Also note the performance of the sites, whether the navigation is easy to use, if the websites are well-crafted, if the designs are current and modern, and how well the design matches the business style. Ask questions. Find out why things were done the way they were. You may think an example site looks too simple only to find out that was exactly what the client needed.

Do you have case studies that show the results your web designs provided for businesses?

A website is not just about having an online presence with a site that looks good. It’s about getting a return on investment and having that website deliver business results. Ask for case studies. These case studies should provide specific results, such as increased online sales by a certain percentage, increased leads by a certain amount, or boosted the conversion rate by a certain percentage in a specific time period.

What strategies will you use to generate revenue for my site?

The company you select to design your website should be just as concerned about generating revenue for your website as you are. As such, they should be able to list proven strategies that they typically incorporate into a site design. These results-oriented strategies should be in line with your goals, such as prominent placement of your business phone number, an appealing slideshow on the home page that reinforces your business, featured products or sales prominently appearing on every page of the site, and calls to action that are prominently positioned to grab the visitors’ attention.

Will you review my current website and analyze its performance before making your design decisions?

If you have an existing website, not all pages may need a redesign, especially if they are hitting high performance marks. Find out if the web design firm plans to analyze your current site’s metrics to evaluate its strengths and weaknesses before implemented any design changes.

What is your policy regarding building websites for my competitors?

This can be a good or bad thing. For example, if a company has designed websites in the past similar to yours, they may have a better understanding of what works and what doesn't. That said, you don't want a clear conflict of interest. This is a good question to ask and to use in your evaluation process, but I wouldn't rule someone out entirely if they built a website last year in the same industry but don't have an ongoing relationship with that client.

How will my project be managed?

Typically, a website design process includes four stages: strategy/research, design, site development, and launch and evaluate. When learning about the project management process of a web design firm, ask whether there will be a specific manager or contact person for your project, a timeline for the different stages, the manner in which you will receive progress reports and whether a project management system is used to manage tasks.

How much time is devoted to analyzing my business, market and competitors?

Planning out your website is key to ensuring its success. This requires researching your industry and performing a basic market analysis before planning the website’s overall functionality, content structure, elements, delivery and other components.

Who will be working on my website?

Some web design companies may devote one person or a team of individuals to your project, depending on the scope of the work you want performed. For example, you could have a graphic designer, programmer and copywriter working on your website. Knowing who will be working on which components of your project is important for understanding how your project will be managed.

What are the qualifications of those working on my project?

It’s important to know the scope of experience of the person or team working on your project. Feel free to ask for samples of other websites they have done, discuss the expertise they have in web design and development tools, and request client references. The portfolio and references should be updated with the most current work.

How long will it take to complete my website?

Typically, the turnaround time for a website design is based on the scope of the work required and how quickly you provide them with needed information, such as text. But you should ask how much time the firm will be devoting to your project and its average turnaround time if they have all the content. It’s also worth discussing what happens if they don’t meet their target date.

How many pages will my website be?

This is something that you will work out with the site design firm once content has been agreed upon. Search engines like websites with several pages of quality text and typically websites have standard pages, such as About Us, FAQs, Contact Us, and Privacy and Terms of Conditions. Together, you and the firm you select will determine other pages based on your business, such as Products or Services, Resource Center, a Blog, Case Studies or Testimonials, Photo Gallery, etc.

How much input will I have with my website design?

During your initial consultation, a web design firm should ask you questions to get a feel for your business, the tone and style you want to portray, and the types of web design styles you like. This will give the designer an idea of the type of aesthetics you’re looking for in terms of site components and provide strategic information as to the purpose of your new site, your target audience and the content it should contain. Most firms work hand-in-hand with its clients to be certain they are providing them with the type of website they desire.

What happens if I don’t like the initial design?

Generally, initial project agreements call for either unlimited changes or a certain number of revisions. Others have multiple sign-offs on proposed colors, design layout, images and type fonts so you have an idea what the end design will look like. It’s important to review the process and the policy for changes with the design firm.

What do you need from me to get started?

Typically, you need to provide any images, text, or other content you want on your site. If you choose to have the text done by the firm’s copywriters, you’ll need to provide basic information. If you provide your own copy, it may need a few tweaks for better search engine optimization or design presentation. Whatever the case may be, you should be notified in advance of any revisions needed to your copy and why they are needed.

Will my website be built to expand as my business grows?

It’s critical that your website is built with room to grow, especially if your company may add new products or services in the future. Inquire about the scalability of the design and whether new navigation buttons can be added without having to pay for an entire site redesign.

Can you create a logo for my site?

Most website designers can create a logo for your business as part of your initial project quote or for an additional fee. Ask about experience in this area and look at other logos the firm has created, paying particular attention to graphic appeal, how well the style matches the focus of the business and how well the logo establishes brand identity.

Can you help me get images for my website?

Having actual photos pertaining to your business is always best for that unique factor, but oftentimes stock images are necessary. So there are no concerns over copyright infringement, ask designers whether they have access to a large selection of public domain images, or if you need to pay royalty fees based on usage.

I already have an established brand, will my website provide a consistent look?

For companies with an established brand, you want to be certain the website development firm creating your new website has experience in maintaining brand consistency. Ask how they approach such projects and what steps they will take to ensure the web design is in line with your current marketing strategies.

Will you be outsourcing any of the work?

Some design companies use independent contractors for certain components of a project. This allows them to offer a wider range of services in a cost-effective manner. If outsourcing is done, ask for the credentials of all independent contractors who will be working on your website and how project coordination is handled in-house.

How do you price your services?

The pricing structure of web design varies among companies, so ask whether a flat project price or hourly rate is used. Keep in mind that price is based on experience, expertise and the scope of the project. The pricing should be in line with the quality of the firm’s work, which will reflect in how they value your brand and the importance of its online presence.

What is included in the price?

It’s important to know exactly what you’re paying for when given a project quote. Ask for an itemized list of deliverables that are included in the price and ask what isn’t included. For example, some firms offer hosting or maintenance that is not included in the initial project’s price.

What is the billing procedure for work outside the project’s initial quote or agreed upon deliverables?

As your project progresses, you might want additional services outside the original scope of the project. Find out how billing works if you decide to add other features or elements after work on your website has begun.

Will my website be compatible with smartphones, tablets and other mobile devices?

Mobile websites are a must for businesses with an online presence. Find out how the web design firm approaches the mobile component of web design. For instance, a responsive design may be used to accommodate all visitors, whether accessing it from a desktop computer or a mobile device. Or, a separate mobile site may be included as part of the initial website design. The important factor to determine is the breadth of experience the web design company has in developing mobile applications and the reasoning behind the approach it takes.

Do you build search engine optimization into websites?

Nowadays, almost all websites should be coded with SEO in mind. There are all kinds of technical issues that a new website can introduce. If you're having a new site designed, it's a good idea to have a third party SEO firm conduct an SEO audit prior to launch to make sure there aren't any major issues.

How do you determine keywords for my site?

Having the right keywords on each page of your site is an essential SEO marketing component. That said, a full keyword study is completely outside the scope of most website designs. It's important to consider how keywords will be used. If you are relying on organic search traffic to meet your goals it would be a good idea to have a third-party SEO company not only conduct a site audit, but also a keyword study.

Do you perform other SEO services?

If so, ask about the experience of those who will be providing these SEO and SEM services and the strategies used. Request examples of past projects that show results of their efforts. Also determine whether these services can be included in the scope of your project or if they must be billed separately.

Do you do A/B testing?

Conversion and usability testing will allow you to see whether your Web pages are optimized to give the best results. A/B or multivariate testing involves creating two different Web pages and testing their performance against each other to determine which is garnering the most conversion rates. Ask if the website design company offers split A/B testing as a follow-up service and what the cost will be.

What type of content management system do you use?

The content management system allows you to manage your website’s content without the need for coding. The most advantageous content management system offers the option of updating your website yourself or having the website firm integrate the content and do the updates for you. Ask whether the type of system used is a third-party system or a custom built one of their own. You also want to find out if it’s a web-based interface, if it supports WordPress and e-commerce platforms, whether it works in all types of browsers, including new and previous versions, if it looks professional and unique, and whether you have access to all its functionalities. If you’re not familiar with using a live content management system, ask if training is offered.

Do you offer e-commerce services?

In addition to web design and development, a comprehensive website design company offers e-commerce services for businesses conducting online sales. Ask for specifics when inquiring about e-commerce solutions because they vary among web design firms. Some commonly offered e-commerce services are shopping carts; the ability to add discounts; support for multi-currencies; a customer database that interacts with your online store; cross and up sell features; inventory control; customization; reporting; and SEO integration.

What web standards and practices do you follow?

A web design and development company should be current on all design trends and follow current web development standards so your website works on all operating platforms and in all browsers. Inquire as to whether the web design firm is current on CSS and HTML standards established by the World Wide Web Consortium (W3C). Be sure to ask if its conduct code validation to ensure site coding complies with W3C standards.

What type of IP address will my website have?

If the web design company is handling this for you, ask if you will receive a unique IP address rather than a static IP address. A unique IP address ranks higher on search engines and is not considered spam by most e-mail providers.

Do you offer domain name registration?

Before a website can go live, it needs a name. Most full-service web design firms will handle domain name registration. Ask the firm if it will check whether the name you want for your site is available, if they will register it for you, how many years the domain name registration is for and the cost for performing this service.

Will I be able to see the website as you’re creating it?

Reputable web design firms will make your in-progress website available for viewing during each phase so you can make suggestions, changes, or content edits. Inquire about the review and input process that you can expect.

Will the functionality of my website be tested before it goes live?

Web design companies typically test new web design functionality prior to launching it live. As part of this testing phase, you should determine if it includes testing for syntax errors, cross-browser compatibility, correctly uploaded files, and functionality of forms, links, scripts and other elements on the website.

Will my current site experience downtime as you update it?

Once the redesigned site is ready to go live, it’s important to know how it may impact your current website. Ask what will be involved in the transfer process, if there are any risks and how any downtime can be minimized.

Will I own my website once it’s completed?

It’s important to find out whether you will own the domain name (registered in your name, not the web design company’s), website design and hosting account (registered in your name, not the design firm’s), or if the website design company requires your site to be hosted on their servers. Also find out if you will receive all source files for your site and access to your hosting account, backend administration platform and server. Also be sure to ask if you will be required to lock into an ongoing contract to keep your site live and functioning, or if the completed site will be delivered to you upon completion. You also need to know the name of the company where your website’s domain name is registered, all user names and passwords and the name of the hosting company.

Who owns the site’s artwork?

Some designers may copyright their original artwork. You need to know the firm’s policy and negotiate terms in advance so you own all original artwork and content on your site. Also ask whether you will be given the original graphic files.

Do you offer web hosting services?

As part of their website services, web design companies offer web hosting. This means your website will reside on its hosting server. Even if you already have a web hosting provider, it’s a good idea to ask what the web design firm offers in terms of hosting plans, whether the fee includes a unique IP address, how much bandwidth, processing power and disk space are included, its guaranteed uptime and speed of access, the type of control panel or user interface, methods of access to tech support, and if there are fees for sponsored links, pay-per-click, search engine submission or optimization, or any other additional fees. You might find a better deal than your current one.

Will you integrate social media into my web design?

Linking social networking sites to your website is now part of the norm in website design. Find out if the web designer will do this and at what cost. Some web design companies go a step further and offer social media integration services to help you generate more leads and turn them into sales. Ask about social media marketing plans, like setup and management, blogger outreach, and monitoring and measuring.

Do you offer on-going maintenance after my site goes live?

As technology and trends change, you may want to have additional web design and development work done on your website. This could include updating content or updating compatibility with browser changes. Ask the web design firm if they offer maintenance services and if they are provided on an as-needed, on-going, or retainer arrangement. Find out what the prices are to update content, and make minor and major edits.

How do you measure results after the site goes live?

Your relationship with the web design company should not end once your site goes live. The firm should measure the results of its web design. You might hear terms like page views, unique visits, time on site, bounce rate, conversion rate, inbound links, search engine ranking, etc. Ask how this is done in terms of analytic tools and what numbers or benchmarks you should expect your website to produce. Find out how often you are provided with these statistics and the procedure for improving any that don’t meet performance marks.

Will I be able to access my website statistics without contacting you?

Web design businesses use various analytics to monitor the performance of websites. They should be willing to provide you with access to this interface. Ask about obtaining a password so you can view your website statistics online at any time.

Your new website design should be a reflection of your strategic business goals.

It’s important that the web design and development company you select is on board to help you achieve them. Taking the time to ask far-reaching questions before hiring a web design firm will ensure you retain a results-oriented partner that will help you achieve tangible results that translate into a measurable return on your website investment.

Seo Questions

If your website doesn't show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better search engine visibility can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits. But what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) consultant.

Here are 10 essential questions to ask when considering prospective SEO consultants:

May I have a list of current and past clients?

A reputable SEO consultant should be open to sharing a brief list of current and former clients and his or her contact information, says Vanessa Fox, author of Marketing in the Age of Google (Wiley, 2012) and founder of Nine By Blue, a Seattle-based SEO software provider.

These references can help you gauge how effective the candidate is, as well as verify that the person did indeed work on specific SEO campaigns. Clients may not provide specific analytics, Fox says, but they should be able to at least tell you if they saw a positive impact on their search ranking, especially in conversions and in gaining an audience, as a direct result of the consultant's efforts.

How will you improve my search engine rankings?

Steer clear of SEO consultants who won't freely discuss their methods in detail, cautions Rand Fishkin, founder of Moz, a Seattle-based internet marketing software company and co-author of The Art of SEO (O'Reilly, 2012). They should explain the strategies they would use to drive up your website's search engine ranking, as well as estimate how long it could realistically take to achieve the SEO campaign goals you agree on.

Make sure the candidate's proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide "on page" optimization, a process to make your website as search engine friendly as possible. It involves improving your website's URL and internal linking structure, along with developing web page titles, headings and tags. Also, ask consultants if they provide "off page" SEO strategies to raise awareness of your content on other websites, often via blogs, social media platforms and press releases.

Do you adhere to search engines' webmaster guidelines?

You want a consultant who strictly abides by Google's publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn't follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether. Bing and Yahoo also post webmaster best practices that consultants should confirm they follow.

Can you guarantee my website will achieve a number-one ranking on Google, Bing and Yahoo?

If the candidate answers yes, Fox warns, "Turn and run in the other direction as fast as you can." Although it's impossible to guarantee a number-one ranking on any search engine, she says, some unethical SEO consultants do make such bogus guarantees.

Consider it a red flag if the candidate claims to have an insider relationship with Google or any other search engine that will get you priority search results rankings. Only Google, Bing and Yahoo can control how high or low websites appear in their search results.

Are you experienced at improving local search results?

Appearing in the top local search engine results is especially important to small brick-and-mortar businesses trying to attract nearby customers, Rand says. You'll want a consultant who has expertise in local SEO techniques.

If your website is optimized for what's known as "local SEO," it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business's city and state to your website's title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo's local listings, which are online directories of businesses that cater to a specific geographical area.

Will you share with me all changes you make to my site?

Search engine optimization will most likely require a number of changes to your existing web page coding. It's important to know exactly what adjustments the consultant plans to make and on how many web pages. If you would like the candidate to get your permission before accessing and altering your website code, be sure to say so.

For example, will consultants add new title tags to your existing HTML code or modify the existing ones? Will they provide additional copywriting content highlighting your products and services to beef up the number of visible, on-page keywords relevant to your potential customers? And do they plan to redesign all or some of your website navigation or add new pages to your site?

How do you measure the success of your SEO campaigns?

To gauge the success of SEO efforts, you must track exactly how much traffic is being sent to your website and where it is coming from. Consultants should be experienced in using Google Analytics to track improvement in your site's search engine rankings, the number of links from other websites driving traffic to yours, the kinds of keywords searchers use to find your site, and much more.

Be sure to ask how often they plan to share these important analytics with you and how they would use the data to continually improve your search engine rankings and website traffic.

How will we communicate and how often?

SEO consultants' communication styles and customer service standards vary. You need to find someone whose approach best fits your needs. Ask if the candidate prefers to talk in person or via phone, Skype, texting or email. And find out how often will he or she reach out to you with status updates.

What are your fees and payment terms?

You need to know how much you'll be charged, of course, and also whether the consultant gets paid hourly, by retainer or by project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project's size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz's 2011 pricing survey of more than 600 SEO firms.

The study also found that the most common retainers ranged between $251 to $500 a month on the lower end and $2,501 to $5,000 a month on the higher end, while the most common hourly rates ranged from $76 to $200. Fox said consultants who specifically serve small businesses often charge less per month and hour.

What happens when we part ways?

When your contract expires or if you terminate it early, you should still maintain ownership of all of the optimized web content you paid the consultant to provide, Fox says.

Accordingly, you'll want to make sure the contract states that when you part ways, consultants will not change or remove any of the content they added, modified or optimized on your behalf. You also should ask consultants whether they charge any fees for early contract termination, and if so, to specify them in the contract.

What do you understand by the term “SEO”?

SEO abbreviated form of “Search Engine Optimization”. It is the set of process on account of which a web page or website is being optimized that helps it to enhance their visibility or ranking on top in SERPs (Search Engine Result Pages).

What will you do to make a website search engine friendly?

Few of the main elements that make a website search engine friendly are word count, anchor text, backlinks, outbound links, keyword etc.

Do you know about the types of SEO?

There are majorly two types of SEO that are being practiced namely On-Page SEO and Off-Page SEO. On-Page SEO

It is the process of optimizing a website that includes on-site work like writing title, content, Meta tags, ALT tag, and description along with ensuring web-page’s design and code that can be indexed and crawled by search engines properly. Off-Page SEO

It is a method of earning backlinks from various websites with a motive to improve the ranking of the site. This method includes various SEO steps like article submission, blog posting, forum, Press release submission, classified, and miscellaneous.

Are you aware of SEO techniques?

There are two SEO techniques: White Hat SEO and Black Hat SEO or Negative SEO.

Best way of getting a natural backlink to your site.

Some of the best ways of getting a natural backlink to your site are blog commenting, article marketing, social networking site profile, link exchange, etc.

What will you do for the company website you are working for, decides to move all the contents to a new domain?

In that case, it would be important to update the previous site with a permanent redirect i.e 301 redirection to the new pages. After that, all the previous content should be taken down in order to avoid duplication of the content.

What are some external but important factors which impact the ranking?

Some of the external factors are time spent on the site, page views per visit, bounce rate, and returning visitors.

How to cross check if SEO campaign is working or not?

Firstly, an attempt would be made to search all the search engines employing relevant key phrases and keywords that are to be optimized. After the analysis, the results will point out whether the methods of optimization have worked or not. The report is to be analyzed on a regular basis. Also, another aspect of website statistics would also be taken care of which talks about the origin of the traffic.

SEO Blogs you read to keep yourself updated.

Blogs to keep yourself updated are:

Search Engine Journal

MOZ

SEO Smarty

Search Engine Land

How many types of Meta Tags are there in SEO and what are their characters limits?

There are two types of Meta tags in SEO:

Description Meta tag: 150 characters limits

Keyword Meta tag: 200 characters limits

How you will start keyword research? Which tools would you use for doing it?

First of all, you have to decide your topic that might bring traffic to your website. For that, you can use Google Trends or leverage on Twitter’s trending topics (based on geographical locations) to find the best possible topic.

Few of the tools to decide keywords are keyword.io, ubersuggest.io, and Google Keyword Planner to find related keywords as well as their search volume.

Differentiate between Dofollow and Nofollow.

Dofollow link

It is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines. Nofollow link

An HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

What do you understand by Keyword streaming?

Keyword Streaming means analyzing and selecting the best keyword for your website and targeting to your website. One reduces each word to its stem. For instance, “investigating”, “investigates”, “investigated” all become just the root word or stem “investigate” in a search index.

This is used for search functionality which means enabling any form of the search term to find all variations of the supplied keyword. It thus improves the search experience.

What is Canonical issue? How will you resolve them?

The Canonical issue relates to duplicate pages. For instance, if a site has 2 pages of same content but different URLs and you can’t redirect it then you use a canonical tag. It is to be used in the head section on your site.

For fixing a canonical issue, you have to do a canonical redirect the visitors to a correct version when they try to go to the wrong URL.

How will you check the number of backlinks to your competitor’s site?

Using link operator on Google and various external tools like Backlink finder, Open Site Explorer, Backlink Watch, Alexa etc, one can know the number of backlinks to their competitor’s site.

What attracted you to SEO industry?

Honesty is the key here!

What do you enjoy most about working in SEO?

This is one of the SEO Questions where you ought to be honest. You have to consider which tasks you look forward to in your day and which areas you enjoy working in (particularly). However, be careful that you don’t go for the ‘easy’ tasks only. Talk about challenges you would like to take.

How do you think your experience of digital marketing will benefit our business?

This question is all about your personal experience and what you have done in the past and how your skills could benefit the business overall. Also, talk about your particular SEO story that helped you learn a lot of things and how this particular knowledge could help the business.

Where do you see yourself in five years’ time in the digital marketing sector?

When interviewers ask this question, they aren’t waiting for you to talk about your personal aspirations. When a company hires a new employee, they are making a huge investment! Therefore, the hiring managers want to know if you are worth the investment or not. They want to know if you will stick to the company along with growing professionally. They want to test you on your problem-solving skills.

Talk about the following things:

Interest in the profile you have applied for

Core strengths and how they can benefit the company Professional goals

What are you looking forward to working in SEO field?

Since you are a fresher, you are always expected to be energetic and open to learning. Therefore, you should answer this question openness to learning more, talk about what interest you the most. Is it on-page SEO or off-page SEO? Most of the SEO interview questions for freshers are theoretical as they have a minimum or no experience before. So you can read the above-suggested Search Engine Optimization questions!

What steps would you follow to optimize a website?

For optimizing a website, following steps, should be followed:

Keyword Research

All the search optimization begins with keyword research. It is important to have an understanding of the current search landscape and your keywords.

This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

Craft outstanding content with keywords While creating content, you must keep the keywords in mind. The main motive of the content is to reach the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

Speed up your website

Slow running websites are a curse. It is important to make sure your page is always up to speed. You can do this by a tool called Google Speed Insights.

This tool will help tell if your page is running slow and give suggestions on how to speed it up.

Update page titles

Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format. For instance, Delhi – Digital Vidya is a page title which could be the best search name.

What are the common SEO mistakes while producing digital content?

People usually make the following common SEO mistakes while writing content on digital platforms:

Using wrong words

Problems with redirection

Falling prey of SEO myths

SEO Specialist Jobs

Have you ever dealt with link penalties? How?

After identifying the link, try to remove them and disavow the one that can’t be deleted.

Dealing with link penalties includes the following steps:

Find all the backlinks:

This can be done with the help of Google Webmaster Tools.

Identify the bad backlinks:

One of the best tools to identify bad backlinks is Monitor backlinks.

Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails. Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?

The first step would be troubleshooting for the issues. Firstly, it is essential to note if it is a new project or not. The next step would include analyzing relevant keywords and phrases for the site that needs to be optimized along with studying competitive analysis.

There could be two cases:

The website and pages have been indexed and appear in the first 10 pages of SERPs but not in the top three pages, so there it needs some transformation on page descriptions, page titles, page text etc. However, if the website is still not indexed or dropped from the index, it might comprise of some big issues and a total re-work might be required.

To increase rankings, what things should not be performed to avoid a penalty?

A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

like dislike icons

Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Have you made any mistakes in your SEO based profiles and how did you rectify them?

“To err is human”

Nobody is perfect and we all make mistakes. The interviewer here expects you to be honest and is testing your problem-solving skills. Like for example, people usually make these very basic mistakes in their SEO profile: Make it difficult for search engine crawlers to index and thereby, rank your site. Most of the people are unaware of the fact that they have to add their sites to Google Webmaster tool (which is now called Search Console). You can rectify this mistake by clicking on ‘add a website’ option to the Google Webmaster tool.

What is an outgoing link?

An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.

Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

Why are backlinks important in SEO?

From the perspective of SEO, there is a difference between backlinks and quality backlinks.

For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.

The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.

Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

What are the most important Google ranking factors?

According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

#1 Content

#2 Backlinks

#3 RankBrain

What is robots.txt?

Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.

Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

IF you want to block all search engine robots from crawling your website, just put the follow code: User-agent: * Disallow: / IF you want to block Google from crawling your website, just put the follow code: User-agent: Googlebot Disallow: /

It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

What is HTML Sitemap?

An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website. HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

seo company in mumbai

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date. Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service." Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12] By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14] Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17] Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status. Relationship with Google In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24] By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28] In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31] In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34] In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[43] Today, most people are searching on Google using a mobile device.[44] In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of your website becomes the starting point for what Google includes in their index.[citation needed]

Preventing crawling Main article: Robots Exclusion Standard To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[

Increasing prominence A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[46] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[46] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[47] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

White hat versus black hat techniques SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[48] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[49] An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][50] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[51] although the two are not identical. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[52] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[53]

As marketing strategy SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[54] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.[55] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[56] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[57] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [58]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[59] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[60] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[61] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[62] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[63] As of 2006, Google had an 85–90% market share in Germany.[64] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[64] As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.[65] That market share is achieved in a number of countries. As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[64]

seo

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date. Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service." Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[12] By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14] Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17] Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status. Relationship with Google In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24] By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[25] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[26] Patents related to search engines can provide information to better understand search engines.[27] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[28] In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31] In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[32] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[33] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[34] In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However Google implemented a new system which punishes sites whose content is not unique.[35] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[36] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[37] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognised term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [38]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[39] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[40] in addition to their URL submission console.[41] Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click;[42] however, this practice was discontinued in 2009. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[43] Today, most people are searching on Google using a mobile device.[44] In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of your website becomes the starting point for what Google includes in their index.[citation needed]

Preventing crawling Main article: Robots Exclusion Standard To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[

Increasing prominence A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[46] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[46] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[47] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

White hat versus black hat techniques SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[48] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[49] An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[18][19][50] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[51] although the two are not identical. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[52] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[53]

As marketing strategy SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns.[54] Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search.[55] A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[56] In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public,[57] which now shows a shift in their focus towards "usefulness" and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops as shown in by StatCounter in October 2016 where they analysed 2.5 million websites and 51.3% of the pages were loaded by a mobile device [58]. Google has been one of the companies that have utilised the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and how user-friendly it is. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[59] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[60] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[61] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[62] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[63] As of 2006, Google had an 85–90% market share in Germany.[64] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[64] As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.[65] That market share is achieved in a number of countries. As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[64]

Which is the best web designing company in Mumbai?

we have very good exprienced with net4design.com in web design company in mumbai we must best web design company in mumbai

Search My Websites : Most Affordable Website Design & Development and Mobile App (iOS & Android) Development Company. Website Developers India : Professional web development and design services provider in India. Search MY App : One Stop Solutions for Mobile App Development Services for Android & iOS (iPhone & iPad) Note : No Gaming !! Appnism : Well known for Web design & development and mobile app development services in India. Website Designers in Mumbai : Well Experienced designers and providing affordable price for small business

net4design is a progressive IT services company equipped with state-of-the-art development and contact center facilities in Mumbai, the commercial capital of India. We provide a wide range of IT services including software development , Mobile Apps Development, web design & development , Digital Marketing , Digital Marketing , (outsourcing, off-shoring) and more.

If you are searching for a web design services in Mumbai I have a better answer for you. I can point out the best web designing company in India . Recently my friends website was created by net4design India’s leading web design company. Their prices are comparatively less but they have a bunch of good web designers who helped to develop and design my friends website. Some of the features provided by them include:

What are the best web application development companies in Mumbai?

If you are not location specific the, I would like to suggest you go with a Prometteur best company for web application development in Pune & mumbai I hope this will be helpful!

You can find several small and big website development services in Mumbai . Or you can just Google it and pick the open. But while picking you have to be more careful because your one wrong selection can bring your business down. So be cautious while choosing. All the website development in Mumbai showcase themselves as "the best" but, there are no The Best companies, all have few pros and cons. 1. Prepare ahead of time: When it comes time for the meeting, take a few steps to make it the most productive: · look at other sites both in your industry and outside of it to find some favorites and elements that you'd like to see on your site, and · outline your goals and priorities for the website. · know your budget 2. Know your budget · Have a mindset with the budget window. Always make sure that the budget is in proportion with the requirements in your mind 3. Get their pricing · Ask for a rough quotation to see whether it fits within your budget frame. 4. Ask about fees and charges · Ask for a transparent break-up of the quotation. 5. Look at their past clients · Briefly viewing their client base will help you evaluate the strength of the company in the market. 6. Ask who will be personally responsible for your site · While making your mind over an agency, always make sure to have a meeting with the team who is personally going to handle the project. · This helps to have a micro level understanding with the team. 7. Communication Process · Doing work with the website design and development company is like partnerships. · It is not about to send task and requirements email to them. the best way is to set a calendar about the daily meeting and short meeting to discuss the projects all. · Hence, it would be great to set communication process to get in touch with your development agency. 8. Set concrete, achievable criteria with deadlines · Before approaching any website development company jot down the requirements and the deadlines for each stage, realistically So, whether you are seeking a website development service or whether you are the service provider ensure that all the factors are in sync and represents your intentions very clear. Choosing the best website development company requires due-diligence and thoroughness. As you short-list a few such web development companies and spend time interacting with some of their personnel over phone, Skype, and email, you might sense differences in approach, style and temperament among these companies and their people. For more detail please click below link: www.net4design.com

Search My Websites : Most Affordable Website Design & Development and Mobile App (iOS & Android) Development Company. Website Developers India : Professional web development and design services provider in India. Search MY App : One Stop Solutions for Mobile App Development Services for Android & iOS (iPhone & iPad) Note : No Gaming !! Appnism : Well known for Web design & development and mobile app development services in India. Website Designers in Mumbai : Well Experienced designers and providing affordable price for small business software development , Mobile Apps Development, web design & development , Digital Marketing , Digital Marketing, net4design is a progressive IT services company equipped with state-of-the-art development and contact center facilities in Mumbai, the commercial capital of India. We provide a wide range of IT services including software development , Mobile Apps Development, web design & development , Digital Marketing , Digital Marketing , (outsourcing, off-shoring) and more. web design services in Mumbai web designing company in India If you are searching for a web design services in Mumbai I have a better answer for you. I can point out the best web designing company in India . Recently my friends website was created by net4design India’s leading web design company. Their prices are comparatively less but they have a bunch of good web designers who helped to develop and design my friends website. Some of the features provided by them include: web development companies You can find several small and big website development services in Mumbai . Or you can just Google it and pick the open. But while picking you have to be more careful because your one wrong selection can bring your business down. So be cautious while choosing. All the website development in Mumbai showcase themselves as "the best" but, there are no The Best companies, all have few pros and cons. 1. Prepare ahead of time: When it comes time for the meeting, take a few steps to make it the most productive: · look at other sites both in your industry and outside of it to find some favorites and elements that you'd like to see on your site, and · outline your goals and priorities for the website. · know your budget 2. Know your budget · Have a mindset with the budget window. Always make sure that the budget is in proportion with the requirements in your mind 3. Get their pricing · Ask for a rough quotation to see whether it fits within your budget frame. 4. Ask about fees and charges · Ask for a transparent break-up of the quotation. 5. Look at their past clients · Briefly viewing their client base will help you evaluate the strength of the company in the market. 6. Ask who will be personally responsible for your site · While making your mind over an agency, always make sure to have a meeting with the team who is personally going to handle the project. · This helps to have a micro level understanding with the team. 7. Communication Process · Doing work with the website design and development company is like partnerships. · It is not about to send task and requirements email to them. the best way is to set a calendar about the daily meeting and short meeting to discuss the projects all. · Hence, it would be great to set communication process to get in touch with your development agency. 8. Set concrete, achievable criteria with deadlines · Before approaching any website development company jot down the requirements and the deadlines for each stage, realistically So, whether you are seeking a website development service or whether you are the service provider ensure that all the factors are in sync and represents your intentions very clear. Choosing the best website development company requires due-diligence and thoroughness. As you short-list a few such web development companies and spend time interacting with some of their personnel over phone, Skype, and email, you might sense differences in approach, style and temperament among these companies and their people. For more detail please click below link: www.net4design.com

Nowadays web development is one of the most popular fields for all youngsters. It is becoming a large scope in the future. The best website design firms can provide the best work with lots of clients for multiple fields for every good web development company. Only finding web development company is not at all tough but to find best and affordable Web Development Company for particular requirements actually tough task. Now by sharing a list of some top web development & design companies in Nagpur, it will be easy for you all to choose best among all in customisation sector. Ranking process of Website Design and Development Companies in mumbai is being updated as per deep analysis and updation. The Software Design and Development is one of the biggest industries growing which leads to increase in demand. It is therefore needed in all specific business.The individual service holders are also coming up with various range of services to their client, as a best solution for all of their needs. They are offering services like web designing, web development, SEO, software Development and other services,contract management software . Mumbai has a lot of Software Design and Development Companies. But few of them are legit. Some are there just to fool the people and earn mony with least satisfying customer. And to face and tackle them one must carry genuine information about best service providers. It is very important to go for the previous records of the company, its previous clients and the work and projects they delivered till now.

1) net4design net4design is leading Software Company in Mumbai, India., India. They are developing website and software as per the client business requirement. They provide software services like web designing and development, web application, ERP Solutions, Mobile App development, Search Engine Optimization (SEO), web hosting, domain registration and website maintenance etc. Main Focus of net4design Creations is to create professional, creditable and creative website for achieve customers online web goals. Services : 1) Web Designing 2) Web Development 3) Application Development 4) Application DevelopmentDigital Marketing Contact : +(91) 7977779088 Address : Email: hussain.khanalfa@gmail.com Website: www.net4design.com

2) net4design net4design is a software development company of India that provides unparalleled web design & development solutions to small and large businesses to help them get an attractive online presence by designing great websites. Our main purpose is providing solutions for a dynamic web environment where business and technology strategies congregate to create larger value. Our mission is to become the leading IT and software service providers and e-business solutions around the world to explore new opportunities that heightens the business value, consistent growth, web presence and sustainability using our core competencies to meet the business objectives. SERVICES Web Designing Web Development Search Engine Optimization Social Marketing Contact : +91 7219230378 Email: hussain.khanalfa@gmail.com Website: https://www.net4design.com NET4DESIGN E Sense IT Solution has IT outsourcing services working with companies across the globe providing services in Web & Mobile Application Development. Incepted in 2011, Esense is headquartered at Nagpur. They are passionate about design & technology and are in a mission to help businesses improve their operational efficiency, productivity and reach out to a global audience. SERVICES Windows Development Anroid Development Mobile App Development MAF Oracle Development Phonegap Development Address: Plot No. 12, 2nd Floor, Ganesh Enclave, Ganeshpeth Nagpur Phone: +91 7977779088 Email: hussain.khanalfa@gmail.com Website: https://www.net4design.com/

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

Here is an example: https://net4design.com/sitemap.xml

How can I see what pages are indexed in Google?

There are two ways to see if the webpages of any specific website are indexed by Google.

One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.

One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP. For example:

What are doorway pages?

Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.

Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage.

Two common forms of doorway pages are cloaking and redirecting pages.

What are 404 errors?

404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.

Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

What is anchor text?

Anchor text denotes to a visible hyperlinked text that can be clicked through. Such hyperlinked texts link to different documents or locations available on the web.

These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.

Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc.

SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

What is Image Alt Text?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.

Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.

What is Google Webmaster Tools/Google Search Console?

It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.

Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button.

What is 301 Redirect?

301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address. With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

What is Google Analytics?

Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.

It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.

One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

What is Google PageRank?

Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.

In other words, PageRank views backlinks as votes, which means if Page X links to Page Y, Page Y is voted by Page X.

The job of PageRank is to interpret both the page content and find relevancy. The higher is the relevancy level, greater importance is ascribed to a certain page by Google which positively affects the organic result of that web page.

Note: Currently Google doesn’t use PageRank to rank a webpage. Google’s John Mueller said Google probably won’t update Toolbar PageRank in the future.

Sources: Search Engine Roundtable, Search Engine Land.

What is Domain Authority?

Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.

The greater your DA, the more likely your website to have strong traffic and high ranking in Google.

You can check domain authority of any website in Open Site Explorer.

This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.

Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

What is Search Engine Submission?

Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.

In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.

This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.

You don’t need to submit your website to search engines.

The majority of search engines nowadays (Google, Bing and Yahoo) crawl and index pages by following links.

What is Directory Submission?

Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.

Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.

Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

What is Article submission?

Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.

Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

What is Press Release submission?

Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.

Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

What are Classified ads?

A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.

Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

What is Forum Posting?

Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.

Example: FileZilla Forums, WebmasterWorld…

What is a Business directory?

A business directory is a website or printed listing of information which lists all businesses within some category.

Businesses can be categorized by business, location, activity, or size.

Business may be compiled either manually or through an automated online search software.

What is Social Bookmarking?

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.

These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

What is Social Networking?

Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.

RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

What is Guest posting?

Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.

Following is an example of guest posting Author bio:

Blogs are the most popular platform for guest posting. This is a great way to build an online reputation, backlinks and for a company to get much needed recognition.

What is Blog commenting?

Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.

Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

What is Google Algorithm?

Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.

Google uses numerous other criteria that change periodically to deliver more relevant results.

What is Google Panda? Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Google Panda was created to target sites that publish low quality content and penalize them if possible.

What is Google Penguin?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

What is Google Hummingbird?

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.

One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

What is Mobilegeddon?

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.

The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

Nice! this page is mobile friendly…

What is HTTPS/SSL Update?

HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet. Here is an example of HTTPS domain:

HTTPS/SSL is important for SEO. Why?

Because, Google is giving secure sites a ranking boost (slight).

What is Google Pigeon Update?

Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.

It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

What is Google Penalty?

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.

It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

What are Google Sitelinks?

Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.

These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.

These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

What is Google Knowledge Graph?

The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.

Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries. It organizes data for presentation around what it calls entities, which include individuals, places, organizations, sports teams, works of art, movies, etc.

What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express. Its uses includes: Updating business information Adding photos of your business Connecting directly with customers Monitoring and responding to Google reviews Managing information

Definition of SEO Audit

An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.

You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

Popular SEO Blogs to follow

Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

What is AMP

AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

Name of a few Popular SEO Tools

The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, Moz, SEMRush, Check My Links etc.

What is cloaking?

Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.

The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

What is keyword density?

Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The percentage is always in comparison to the total number of words on the webpage.

What is keyword frequency?

Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

What is Google sandbox?

Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect. A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

What is Disavow tool?

Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.

So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.

What is Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

This tool can be effectively used for the following purposes:

Troubleshooting webpages to improve the performance in SEO.

Submitting pages for indexing whenever the content is changed significantly.

Finding out the pages affected by any malware attack.

How do you separate words in URL?

You should use hyphens to separate words in URL.

What is Google Dance?

Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.

The results fluctuate widely within a 3 to 5 days period. Googlebot revisits every website, figures out how many sites link to it, and how many it links out to, and how valuable these links are.

What is Google’s Rich Answer Box?

A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.

Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.

What is ccTLD?

It’s country code top-level domains.

What is Black Hat SEO?

It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

Name a few Black Hat SEO techniques

A few black hat SEO techniques are:

Link Farming

Hidden text

Gateway or Doorway pages

Cloaking

Keyword Stuffing

What is the meaning of competitive analysis?

A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.

This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

What is contextual backlink?

Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.

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